The collaboration between Jeej and Afrojack didn't start with a brief. It started with a painting, one that Afrojack acquired before most people knew Jeej's name outside of Rotterdam. That's the foundation. Two people who understand craft, who share roots in a city that produces things on its own terms.
That relationship moved to the biggest stages in electronic music. Jeej designed the full visual identity for Afrojack's Ultra Miami & Coachella headline set - his graffiti characters, his smile in disguise, his lettering across the main stage.
The design: from sketch to main stage
It starts on paper. Every panel of the stage architecture mapped by hand, the central hexagon screen, the side panels, the iconic Ultra U above the crowd. Two concepts developed in parallel: one built around Jeej's butterfly motifs and layered character work, one driven by dense graffiti lettering and his signature smiley. Both hand-drawn. Both rooted in the same visual language Jeej has been developing since the Rotterdam underground.
The version that went live merged both worlds. His characters filled the Ultra U. His lettering anchored the center screen. His hand was visible at every scale, from close up in the pit to the back of Bayfront Park.
170,000 people. Live in Miami.
The moment - Awake Tonight
During the set at Ultra Miami , Afrojack premiered Awake Tonight, a new collaboration with David Guetta and Sia. Years in the making, debuted in front of the world with Jeej's visuals behind it. The same trio that defined a generation of dance music, back together. A moment covered globally. Jeej's work was the backdrop.
The stage goes global
The design doesn't stop in Miami. The full visual package travels - festival dates across the globe, same stage, same artwork, same characters. What started as a sketch in Rotterdam is now part of a touring production seen by hundreds of thousands. This is what it looks like when graffiti goes global. On its own terms.
